Sold
Car & Classic

1963 Buick Riviera

Sold for

£22,007

Ended 21 Oct 2026

Data from Car & Classic, updated on 26 Oct 2026

Year
1963
Mileage
38,443 miles
Gearbox
Automatic
Engine
6600cc
Colour
Red
Location
East Sussex, United Kingdom

Specification

Fuel
Petrol
Steering
Left Hand Drive
Auction house guide
£13,250 – £25,366

Description

Highlights

  • Rust-free California import with matching numbers 401ci nailhead V8 engine
  • Bare metal respray in 2018 by Alchemy Paint, known for respraying Magnus Walker's Porsches
  • In current ownership for approximately a decade and dry stored throughout
  • Extensive recent mechanical work including new brake lines, radiator and electronic ignition
  • Custom-made stainless steel exhaust system

The Appeal

The 1963 Buick Riviera established a whole new level of American luxury when it hit the market in 1963. Bill Mitchell's personal luxury coupe boasted clean, razor-edged coke-bottle styling, long before Studebaker became synonymous with it, and the first-generation car remains the most coveted in the line; certainly the purest in the lineage. Finding one in the UK is rare enough, but this handsome machine is a particular head-turner!

This example was sourced in California and imported in 2017, bringing with it the fine condition that only a dry-climate car can offer. In 2018, the car was taken back to bare metal and resprayed in Ferrari Rubino red pearl, with the underside fully sealed in Raptor liner at the same time. The drivetrain pairs its matching-numbers nailhead V8 with a rebuilt 'switch pitch' gearbox from a later Riviera, and the suspension has been upgraded with air equipment for fully adjustable ride height.
A good deal of mechanical renewal has been carried out in recent years, and the vendor describes the car as running very smoothly and strongly. Dry stored and only occasionally used, this Riviera presents an appealing opportunity to acquire a well-sorted, striking example of an iconic American grand tourer.

Key Information

  • Mileage: 38,443 miles (indicated)
    • Believed to have gone around the clock
  • Country of registration: UK (ex-California)
  • Technical inspection status: MOT exempt
  • Technical specs: 6,600cc V8, three-speed automatic
  • Paperwork: Gearbox rebuild receipt from 2018, photocopied American title, some US paperwork, UK V5C

The Detail

  • Original matching numbers 401ci 'nailhead' V8
  • Fitted with a 'switch-pitch' gearbox sourced from a later model Riviera, rebuilt in 2018 with receipt
  • Suspension fitted with air bags allowing fully adjustable ride height
  • Bare metal respray carried out in 2018 in Ferrari Rubino red pearl
  • Underside fully protected with black Raptor liner
  • The vendor describes the bodywork and paint as being in very good order, with all original trim retained
  • The vendor states the interior is complete and original but showing some signs of wear
  • The vendor states due to a small air leak in the front suspension, the car needs to be periodically raised by using the adjustment switches on the control box to keep it at a raised level
  • All instruments reported to be in working order
  • New windscreen, seals, radiator, electronic ignition and battery fitted within the last five years
  • New brake lines and bushings recently fitted
  • Recent oil changes and general servicing carried out
  • Dry stored throughout the current ownership period and only occasionally used
  • The vendor notes that the car carries a custom-made stainless exhaust system which is quiet on tick-over but gives a nice sound when revved

BEFORE YOU BUY

This sale is subject to the Car & Classic Terms and Conditions. By bidding and/or making an offer, you also agree to the following:

✓ The seller is registered as a private seller which means consumer rights stemming from EU consumer protection law do not come into effect. However, you are still covered by Car & Classic’s own Terms and Conditions..

✓ We request that a non-refundable fee be paid if you are the lucky winning bidder at auction or if your offer is accepted Please refer to our helpful FAQs and T&Cs for specific rates.

✓ This vehicle is “Sold As Seen”, on an “As Is Where Is’ basis and without warranty. Photos and descriptions are solely for guidance purposes and it's customary to carry out a full inspection of the vehicle prior to purchase for your own peace of mind.

✓ VAT is included in the buyer's fee. VAT may or may not be included in the final bid or offer price, as specified in the listing.

✓ We want a smooth transaction just as much as you do and as such we run all UK-registered cars and motorbikes for sale on Car & Classic through an online HPI check to verify that they show no insurance database markers for damage or theft, and have no finance owing, allowing you to bid with confidence.

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✓ Buyers are responsible for vehicle collection

or delivery. Importing vehicles may result in additional customs duties and import taxes so it's worth checking beforehand. It is the bidders responsibility to confirm import eligibility prior to purchase.

✓ Unless stated otherwise, you must assume that any cherished, personalised, or heritage vehicle registration is not included in the sale of a vehicle.

Comparable sales

Sold prices from every recorded auction. Prices in GBP.

Median sold price

£12,910

Sold range

£10,070 – £15,750

Sold lots

2

Price trend

Not enough sales yet

Sold 70% above the median for this model

Only 2 other sales recorded so far - the price chart appears at 5.